Digicel World Super Store Launches in Jamaica

Digicel First to Bring Interactive Retail Experience to the Mobile Caribbean Market

Digicel, the fastest growing mobile telecommunications provider in the Caribbean, today opened its flagship Digicel World Super Store. The first of its kind in the Caribbean, Digicel World allows customers to experience all the functions, fun and benefits of owning a mobile phone first hand.

Located in the prime shopping district of Kingston, the flagship Digicel World store represents mobile technology of the future. Digicel plans to make these exciting super stores available to customers throughout its existing seven markets, including Aruba, Barbados, the Cayman Islands, Grenada, Jamaica, St. Lucia and St. Vincent & the Grenadines.

Speaking at the official opening of the Digicel World store, Ms. Sarah Gill, Commercial Director for Digicel Group, said, "We are absolutely delighted to launch our first-ever Digicel World store in Jamaica. Once again, Digicel is the first to offer such an innovative customer experience to wireless users in the Caribbean. Digicel World exemplifies our forward-looking approach to business and allows customers to experience all that mobile phones can offer in a fun and interactive way. The store is an all-new retail experience for lovers of the latest games, gadgets and mobile devices -- everything is live and waiting to be tried out by visitors to the store."

The Digicel World store features mobile products from top international manufacturers including Nokia, Sony Ericsson and Samsung. The new design concept creates an environment that is exciting and extremely customer-friendly, allowing for an effortless and fun visit for Digicel customers.

"Retail stores are often the customer's first point of contact with our company. The Digicel World stores allow us to continuously exceed our customers' expectations," said Digicel Jamaica CEO, Mr. David Hall. "We have found that Caribbean consumers, across our seven markets, are extremely interested in mobile technology for both business and pleasure. The Digicel World store opens a world of possibilities to mobile phone users, while giving Digicel an opportunity to showcase some of the most exciting new technologies available."

The Digicel World Super Store features in-store kiosks, allowing customers to experience Digicel's world-class customer care while efficiently maintaining their Digicel accounts.

The Digicel World store concept was designed by the world-renowned Pavlik Design and implemented by The Finishers, a local contractor based in Jamaica.

About Digicel

Since its launch in 2001, Digicel has become the fastest growing mobile telecommunications operator in the Caribbean. In three years Digicel has become renowned for competitive rates, unbeatable coverage, a wide variety of products and services and state-of-the-art handsets.

By offering innovative mobile services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of mobile communications.

Digicel operates in seven countries including Aruba, Barbados, the Cayman Islands, Grenada, Jamaica, St. Lucia and St. Vincent & the Grenadines. It is the largest GSM mobile operator in the region and plans to extend its footprint into other Caribbean countries.

Digicel is headquartered in Kingston, Jamaica, and has approximately 900 employees. The company is the lead sponsor of Caribbean sports teams, including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.