Published: November 16, 2004
The 1985 Concert That Changed the World: "Live Aid" Is Finally Released on DVD
Proceeds to Benefit the Band Aid Trust

Live Aid, the 1985 concert that featured
artists such as U2, Eric Clapton, Paul McCartney, Queen, David Bowie, The
Pretenders, The Who, Elton John, Santana, Madonna, Tom Petty, Sting, Bob
Dylan and many more, is finally available on a 4-disc DVD set. Proceeds
benefit the Band Aid Trust, which continues to provide direct relief in
famine-affected countries in Africa.
Live Aid was masterminded by Sir Bob Geldof and realized through a 16-hour
music marathon held on July 13, 1985. The concert was broadcast around the
world to an audience of 1.5 billion, ultimately raising over $140 million
for the African famine relief. Beyond the direct aid rendered, the concert
changed the world's perception of Africa and raised global awareness of
hunger issues, and is considered by many to be "rock 'n' roll's finest
hour."
Cited as the second most memorable event in two generations, and as the
single greatest moment in the 50-year history of rock 'n' roll, beating not
only the launch of MTV and Elvis' first record, but also the seminal
festival of the '60s, Woodstock, Live Aid changed the global political
agenda forever.
Even today, after almost 20 years, the line up of stars put together by Bob
Geldof in a matter of months remains both remarkable and unsurpassed. It
is a who's who of contemporary music; united in their unequivocal support
for Live Aid to prevent mass death for starving people.
"Twenty years ago they not only played 'real good for free' they took an
issue that was nowhere on the agenda of the political world and placed it
at the very top," stated Geldof of the participation of some of the
greatest artists in the world. "They also kept, directly or indirectly,
millions of people alive and in so doing they reminded 1.5 billion people
that individuals are not powerless in the face of monstrous human tragedy.
By buying the 'Live Aid' DVD that day continues far off into some distant
but hopefully better future for all those people in whose name those great
artists played."
Special DVD features include the documentary "Food, Trucks & Rock 'n'
Roll," covering Band Aid, USA For Africa ("We Are The World"), and Live
Aid.
About Warner Strategic Marketing
Based in Burbank, California, Warner Music Group's Warner Strategic
Marketing division serves as the central catalog development, licensing,
soundtrack, and television marketing area for the corporation. Consisting
of Rhino Entertainment, Warner Music Group Soundtracks, WSM Home Video,
Warner Special Products, and WMG's Television Marketing department, WSM
develops, markets, and promotes both audio and video products from the vast
WMG catalog. The division is also responsible for licensing WMG's music for
film, television, and video game uses, and for creating custom premium
products. Additionally, WSM develops soundtrack opportunities for release
by WMG labels.
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