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Meg Athletics New Name for Kewl International; Reflects Shift From Hockey to Soccer Apparel

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Company Completes 100:1 Share Rollback; "Fresh Start" Expected to Propel Growth Prospects

Meg Athletics Corporation said today that its new name and new corporate structure reflect the goal of new management to put the company on a much sounder and faster track for future growth built on a sports apparel focus, with a particular focus on soccer, the world's fastest growing sport.

Harvey Panesar, recently named Chairman and CEO of the company, stated, "While the company had begun to move along this road, the deteriorated price of the stock and the worsening situation in professional hockey made it clear to us that it was in the best interest of shareholders to take dramatic but necessary steps to ensure the company's future viability and success."

He continued, "Importantly, we have assurances from the international companies with which we had announced distribution agreements in Europe and India that they are more than happy to carry forward these agreements with Meg Athletics Corporation and its new direction with more total corporate focus on soccer."

He added, "The shift in our focus will benefit us not only in international markets, where in several cases we may previously have been limited to 'hockey friendly' markets, but also in the U.S. where we see the interest in soccer continuing to grow exponentially."

"Further," Mr. Panesar said, "with the shares consolidated, we have a fresh opportunity to pursue this strategy without making some of the same mistakes as the predecessor company. We think the growth opportunity is outstanding and in the days and weeks ahead will spell out in fuller detail where we are and what we think we can achieve."

The company added that any shareholders with questions about their shares should feel free to call Strategic Relations at 775 284 3700 Ext. 3480.

Forward Looking Statements

The management of the company, who take full responsibility for its content, prepared this press release. Statements in this news release concerning the company's business outlook or future economic performance, anticipated profitability, revenues, expenses, or other financial items; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties and factors include, but are not limited to, future capital needs, changes and delays in product development plans and schedules, customer acceptance of new products, changes in pricing or other actions by competitors, and general economic conditions.


Distributed by Filing Services Canada and retransmitted by Market Wire



 
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