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TheBrain's Customer Application Tops the Charts Garnering Prestigious Billboard Award

TheBrain Technologies Corporation www.thebrain.com)">, the leading provider of visual search and categorization software, today announced that their customer, Ball State University, won a Billboard Digital Entertainment Award for their use of BrainEKP(TM) (Enterprise Knowledge Platform).

The Best Use of Technology for Educational Programming is awarded to the organization whose application of digital technologies promotes learning on any platform. Finalists included: Baby Einstein by The Walt Disney Co, American Museum of the Moving Image, and Hughes Network Systems. Selection was based on: industry impact, technical creativity, user interface and user experience, as well as market success. Ball State University won for its use of BrainEKP, a revolutionary platform for visualizing and sharing information.

"TheBrain's visual interface is transforming the way we deliver content," said Rodger Smith, Associate Director of Ball State University's Center for Media Design. "With BrainEKP students can discover new information that would otherwise be overlooked using standard tools. BrainEKP's flexible interface gives educators the ability to capture and share complex issues simply and intuitively, enhancing understanding of content and providing a deeper context on social issues."

BrainEKP guides students through simulated case studies in social work, nursing, criminal justice and speech pathology, fostering a deeper understanding of interrelated topics. With BrainEKP's easy-to-use content management features faculty members can connect and visually relate all information assets for complex case studies, pulling together a wide range of information sources. Users are now able to see clear connections to environmental contingencies, related socio-economic factors and clinical resources for improved diagnoses and care.

"We are thrilled that our customer applications are receiving world-wide recognition like the Billboard Award," said Harlan Hugh, Chief Executive Officer of TheBrain. "Organizations like Ball State need more sophisticated solutions to communicate the bigger picture around the information that they are viewing. TheBrain captures all key concepts, business and social issues related to content enabling more effective analysis and informed actions."

The Ball State Center for Media Design

The Center for Media Design is an R&D facility focused on the creation, testing and practical application of digital technologies and content for business, classroom, home and community. The center is part of Ball State's iCommunication initiative, funded by a $20 million grant from Lilly Endowment Inc. For more information, visit www.bsu.edu.

TheBrain Technologies Corporation

TheBrain Technologies Corporation is a leading provider of visual search and categorization solutions. TheBrain's software is the most powerful way to organize, visualize and share knowledge. "Corporate Brains" are used worldwide for competitive and military intelligence, sales and marketing support, corporate intranets, information self-service, and customer service knowledgebases. For more information, visit www.thebrain.com or e-mail info@thebrain.com.

TheBrain is a registered trademark of TheBrain Technologies Corporation. Additional product and company names may be trademarks or registered trademarks of individual companies and are respectfully acknowledged.