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DigitalGrit Offers New eBay Store Service

Introducing FeedBlaster(TM) Technology for eBay: XML Feed and Related Services Will Streamline eBay Store Setup and Maintenance

Web marketing and technology firm DigitalGrit introduced a new service today to help businesses sell more effectively via eBay. The full-service solution incorporates the company's recently introduced FeedBlaster(TM) Technology, enabling business owners to seamlessly upload their catalogue items onto eBay using an XML feed. Aimed at business owners with strong brands who intend to sell large quantities of inventory on eBay, DigitalGrit's new offering promises a high degree of customer care and customization.

FeedBlaster(TM) Technology for eBay will help clients with their eBay stores at every point of the process, from promotions through purchase, fulfillment and follow-up. The service covers every aspect of eBay store ownership, including:

--  Thorough analysis of which products are best suited for sale via eBay;
--  Store setup and design, including registration, look and feel;
--  Front- and back-end systems integration with current payment,
    fulfillment, customer service systems;
--  Marketing strategy, customized by a designated DigitalGrit marketing
    expert;
--  Pricing/selling strategy;
--  Management/monitoring; and
--  Data analysis.
    

"eBay represents a great opportunity for our name-brand clients, who could be leveraging the vast reach of this incredibly popular ecommerce site. We've created a means for them to create clean, professional, branded eBay stores that offer an enormous number of products -- with little effort on their part, " says Scott Delea, SVP &GM, eMarketing Services at DigitalGrit. "This new distribution method, combined with DigitalGrit's world-class online marketing services, is a powerful new tool."

The firm, whose clients include ADP, Sony, Reuters, Morgans Hotel Group and many other Fortune 1000 companies, introduced its FeedBlaster(TM) Technology last week. The new XML-feed tool enables Web site owners to seamlessly distribute optimized content feeds to paid inclusion search engines, as well as to shopping engines like Google's Froogle and Shopping.com.

For more information on FeedBlaster(TM) Technology for eBay and DigitalGrit, please call the company's headquarters at 973.316.9696 or visit http://www.digitalgrit.com.

About DigitalGrit, Inc.

Established in 2000, DigitalGrit is a leading and innovative online marketing and Web technology firm. The company takes a holistic approach to Internet marketing: Developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.

The firm's client list includes some of the world's best-known companies, including ADP, American Express, Berlex Laboratories, Consumer Reports, Morgans Hotel Group, Reuters, Samsung, Sony and Prudential.

DigitalGrit is an active member of the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner.

Learn more about DigitalGrit at http://www.digitalgrit.com.