Click Tactics Names Phillip J. Riese to Board of Directors

Former President of American Express Consumer Cards Services Group to Lend Expertise on Financial Services Marketing

Click Tactics, Inc., an innovator in the production and execution of complex direct marketing programs for Fortune 500 companies around the world, today announced Phillip J. Riese has been named to the company's board of directors.

Mr. Riese is the former president of the American Express Consumer Cards Services Group, where he spent 18 years of his career developing, marketing and servicing charge and credit card products for consumers in the United States. During that time, Mr. Riese and his team were credited for the successful turnaround of the flagship business of American Express.

"We are thrilled to welcome Phillip to the Click Tactics board," said Andrew J. Frawley, CEO of Click Tactics. "There are few executives today who can match his caliber of expertise in consumer marketing, as evidenced by his years of success at some of the world's largest financial services institutions. We know Phillip's insights will be invaluable to us as we continue to expand the business and develop new offerings for our customers across a variety of industries."

Mr. Riese is currently president of RIESE & OTHERS, an advisory and consultancy group. He previously served as CEO of AirClic Inc., a web-based software and services company focused on the mobile information services industry, and CEO of OptiMark, a company providing exchange solutions to electronic marketplaces and communities globally.

"Click Tactics is a company in the right place at the right time," commented Riese. "Organizations across the board are actively seeking innovative ways to market products and services to their customer and prospect base with new levels of personalization that produce real results. I'm looking forward to playing an active role in guiding Click Tactics through its continued rapid growth and helping to solidify its market position as a leading direct marketing solution."

Added Ramanan Raghavendran, managing director of TH Lee Putnam Ventures, one of Click Tactics' investors and a board member, "Having a business leader like Phillip Riese join the Click Tactics board speaks volumes about the company's value proposition to major corporations. We congratulate Click Tactics on Phillip's appointment and I look forward to working with him in a board capacity."

Mr. Riese holds a Bachelor of Commerce (Hons.) degree from Leeds University in the UK, an MBA from the University of Cape Town, and a Masters Degree in management from the MIT Sloan School of Management, where he was a Sloan Fellow.

Mr. Riese joins the other Click Tactics board members, including Frawley; Raghavendran; and Michael Elliott, partner at the Wakefield Group.

About Click Tactics, Inc.

Click Tactics specializes in the efficient production and execution of complex, highly profitable direct marketing programs for Fortune 500 companies around the world. Using a proprietary Web services solution that significantly streamlines and automates the marketing process, the Click Tactics team works with clients to execute synchronized direct mail and email campaigns faster and more accurately than ever before, with measurable return on investment. Customers such as Bank of America, Marsh & McLennan, Bankers' Life & Casualty, FedEx, BeNOW and Ben & Jerry's have partnered with Click Tactics to cement customer relationships, cross-sell more effectively and improve lead quality to distributed agents. For more information on Click Tactics, visit the company's Web site at www.clicktactics.com.

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