OfficeMax Founder and Former CEO Joins Active Decisions Board of Directors

Michael Feuer, the Cleveland entrepreneur who built OfficeMax from one store and a $20,000 investment into a $5 billion Fortune 500 company, has joined the Board of Directors of Active Decisions.

Mr. Feuer, who sold OfficeMax for almost $1.5 billion late last year runs a venture capital firm by the name of Max-Ventures, which focuses on buying majority stakes in retail-oriented businesses. Max-Ventures has not made a financial investment in Active Decisions; however, Mr. Feuer decided that Active was a place where he could add significant value as an independent director.

"I am delighted to join the Board at Active. The company is well positioned to change the retail experience, significantly enhancing the shopping experience for consumers and the selling experience for employees. Marquis customers like Target and Radio Shack show the promise of what Active is delivering. As well, its partnerships with IBM, Symbol and others helps position the company as the leading vendor in this emerging space called Guided Selling," said Mike Feuer.

Jeffrey Dunn, President and CEO of Active, comments, "Mike's a high-energy, brilliant individual and we are fortunate to have him join the Active Board of Directors. Mike's retail experience is incredible, and he has a reputation as a hands-on operator as well as a strategic, creative thinker."

Mike Feuer joins five other directors including Dave Peterschmidt, CEO of Securify and former CEO of Inktomi, Tom Greig of Liberty Partners, formerly head of technology investment banking at Donaldson Lufkin and Genrette, Jeff Loomans of Sierra Ventures, former founder and CTO of Onlink which Siebel purchased for over $500 million, Peter Dumanian of Red Rock Ventures, formerly of Intuit and Jeffrey Dunn, CEO of Active.

About Active Decisions

Active Decisions Inc. is the world's leading provider of business-to-consumer Guided Selling solutions for the retail, financial, manufacturing and telecom industries. These innovative solutions enable companies to leverage the power of their web site, kiosks, in-store PCs, handhelds and call centers to engage customers (and ultimately close sales) as effectively as their most seasoned salesperson. It's all possible through Active Decisions' proprietary fuzzy recommendation and merchandising technology which utilizes both explicit and implicit needs assessment algorithms to accurately determine the specific needs of each shopper. The technology simulates the actions of a friendly, all-knowing sales assistant, helping shoppers find exactly what they are seeking, making the shopping experience more enjoyable and successful. The result is higher sales, greater opportunity to up-sell and cross-sell, virtually no returns, and a dramatic increase in customer satisfaction, which is significant in today's fiercely competitive marketplace. Active Decisions' clients include Staples, Radio Shack, Motorola, Target, Cablevison, OfficeMax, HP, US Bank and Bank of America.

More information on Active Decisions can be found at www.ActiveDecisions.com or by calling Darby Williams at (650) 762-2578. For sales, please call (650) 342-0500 ext. 1.

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