Fitzgeralds Hotel and Casino Signs Agreement With Watchit Media, Inc.

The Downtown Las Vegas Hotel Hires Watchit Media to Produce a New In-Room Television Experience

Cotelligent, Inc. announced today that Watchit Media, Inc., its wholly-owned subsidiary, has added the Fitzgeralds Hotel and Casino in Las Vegas to its long list of clients. Watchit is providing a totally new in-room television channel to the 685 guest rooms at Fitzgeralds to enhance the guest experience.

Watchit Media will develop all of the content for the property's in-room television channel to promote restaurants, entertainment and, gaming promotions at Fitzgeralds. The Company began by producing original video footage of the property that presents an overview of the property and its amenities to enhance the guest experience. Additionally, Watchit will work with the Fitzgeralds marketing team to develop video of monthly promotions.

Since the acquisition of Fitzgeralds by Don Barden in December 2001, the property has undergone significant improvement in every aspect of its business. "The development of our in-room television channel is another part of the continuing investment we have made to the property to enhance our guests' experience," said Teresa Malm, Vice President of Marketing. "We definitely had a need to develop our in-room television experience and we evaluated several options. We really liked what Watchit Media had to offer. Their professionalism, the quality of their content, and the flexibility of their solution, along with the ability for us to manage our own television system gave us everything we were looking for."

"We are proud to have Fitzgeralds as a client. We are also excited to be part of Fitzgeralds' efforts to revitalize Downtown Las Vegas. They understand how dynamic video content on their Private Video Network builds brand awareness and guest loyalty," said James Lavelle, Watchit's Chairman and CEO.

"In the past, we've communicated advertising messages to our guests on our private television channel, however, we now have an in-room television channel that provides an overall view of the property and its amenities along with promotion of our restaurants, shows and gaming. We have given our guests the reasons why they should stay at Fitzgeralds and enjoy everything the property has to offer," Ms. Malm went on to say.

In addition to the new in-room television channel Watchit is producing, Fitzgeralds also has plans for the future. "Private Video Networks (or Narrowcasting) is about communicating to a highly targeted audience at a time of need. We expect to add multiple channels in the future to help Fitzgeralds become more effective in positively influencing our guests' overall experience. Anywhere there is a waiting line, it makes sense to entertain and inform that audience, and that is exactly what we plan to do. Providing the right information, at the right place is our goal," Ms. Malm explained.

When asked about her experience with Watchit Media, Ms. Malm said, "They have absolutely met our expectations to this point. They provide high value to us and they are 'get it done' kind of people. They have the experience to know how to balance 'art' with 'communications' to create compelling dynamic, digital messages to accomplish our goals."

Watchit Media creates, manages, schedules and delivers a variety of dynamic digital content to nearly 50,000 rooms, gaming floors and outdoor signage of its clients throughout the U.S.

About Watchit Media, Inc.

Watchit Media, Inc. is a leader in developing and delivering high-impact dynamic digital communication through Private Video Networks that entertain, inform, educate and influence its audience. Watchit Media's reliable technology coupled with more than 11 years industry experience gives our customers a highly reliable, cost-effective, powerful visual experience that differentiates Watchit. In addition, Watchit's easy-to-use, Web-based application allows users to create, manage, update and schedule their own advertising in near real-time then drive the content directly to their Private Video Network.

About Cotelligent, Inc.

Cotelligent, Inc. www.cotelligent.com)"> creates customized business solutions that enhance existing applications, integrate disparate systems and extend our clients' current environment with mobile and Web technologies. Cotelligent develops solutions on a proven foundation of reusable design components and patterns that give clients greater flexibility and agility for future requirements. We create solutions that precisely fit each of our client's needs and improve productivity with the shortest possible implementation time. Our exclusive architecture, consultative and collaborative approach has helped our clients reduce costs and implementation time by as much as 50%. Cotelligent's clients include automotive, distribution and consumer package goods industry leaders.

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