Midas Records and Retailer Dry Ice Set to Wrap First Round of Successful Promotion With Angel

Second Leg of Promotional Mall Tour Being Discussed

Chalk up another successful promotion for rising pop star ANGEL and Ron Clapper's independent label Midas Records. On Saturday, October 23rd, in Alpharetta, Georgia, Midas wraps up the initial leg of a highly successful promotional mall tour with Dry Ice, the Midwest-based retail chain specializing in room furnishings for teen and pre-teen girls with 38 stores.

The fourteen-city tour featured a full-production concert by Angel with her dancers in each mall's center court along with an autograph signing afterward at the Dry Ice store. The concerts averaged approximately 460 people in attendance and the participating Dry Ice location experienced an average sales increase over plan of 48%.

Explains Cathy Heimberger, Marketing Manager for Dry Ice, "Five months ago I received a call out of the blue from Alan Siegel, the head of marketing for Midas Records. He wanted to know if Dry Ice would be interested in co-promoting Angel, their rising pop star and the launch of her debut album. Since we are always interested in new ways to reach our demographic, this venue seemed like a perfect match. The concerts were all awe-inspiring with total professionalism displayed by Angel and the stage production. We look forward to a second leg of the Angel tour."

Midas Records has arranged for Angel to be on the road since March 2004 to set up the August release of her debut album, "Believe In Angels... Believe in Me." Angel has already performed for over 100,000 students at 100 schools with her ongoing Midas Records Presents: The VH1 Save the Music Tour starring ANGEL. She is also ready to embark on the Non-Stop-Summer Jam with DJ Skribble in partnership with LEI Jeans, Clear Channel and Seventeen Magazine. In early November Angel heads to Tokyo for a promotional tour of Japan to support the release of her album there by Pony Canyon Records. Angel will continue to work during November/December performing her upcoming holiday songs at national children charity events as the label sets up the release of "Lessons In Love," her latest single going to Top 40 radio and video in early 2005.

For more information on Angel log onto www.angelfaith.net and Midas Records www.midasrecords.net .

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