Published:
Pittsburgh Pirates Select Designated Driver for the Season Who Could Win Trip to 2005 All-Star Game
Designated Driver Program Offers Responsible Alternative

"Responsibility Has Its Rewards" was the
message to Pittsburgh fans as the Pittsburgh Pirates, Major League
Baseball® (MLB), and the TEAM Coalition joined forces to get the word
out to fans about the importance of responsible drinking and always using a
designated driver throughout the 2004 MLB season.
TEAM Coalition -- an alliance of professional sports, entertainment
facilities, concessionaires, the beer industry, broadcasters, governmental
traffic safety experts, and others working together to promote responsible
drinking and positive fan behavior at sports facilities -- coordinated an
MLB-wide promotion in support of existing designated driver programs. TEAM
and its partners are educating fans about the importance of drinking
responsibly and always buckling up and designating a sober driver.
Thousands of Pirates fans participated in the designated driver program
offered in conjunction with the Anheuser-Busch Good Sport program during
home games at PNC Park. From those participants, one lucky designated
driver for the season -- Rose Pallotta -- was selected to possibly win a
trip to the 2005 All-Star Game® at Comerica Park in Detroit. The All-Star
Game® prize package includes two game tickets, airfare, and hotel
accommodations and will be awarded to one of the 28 designated drivers for
the season whose team does not play in the World Series®. The winner of
the All-Star Game® prize will be notified once the Clubs playing in the
World Series® are determined. Official contest rules are available at
www.teamcoalition.org.
"This promotion is an opportunity for the Pittsburgh Pirates and MLB to
show support for the clubs' efforts to encourage responsible fan behavior.
And for the fans, it is a great reminder that responsibility has its
rewards," said Jill Pepper, Executive Director of the TEAM Coalition.
"Fan safety in the ballpark has always been a top priority for MLB," said
Baseball Commissioner Allan H. (Bud) Selig. "We believe that this
partnership is an excellent program that emphasizes fans' safety to and
from the ballpark."
The designated driver booth program offers fans a solution to the problem
of how to get home safely after drinking at the game: the designated
driver -- the person who chooses to stay sober, drives everyone else home
safely and makes sure everyone buckles up. "We want the game-day experience
to continue to be safe and enjoyable for Pirates fans while they are at the
ballpark and as they travel home after the games," said Dennis DaPra, Vice
President of PNC Park Operations and Facilities Management. "We are very
happy to reward our fans with such a great opportunity for demonstrating
responsible behavior."
TEAM's members and supporters include Major League Baseball, National
Basketball Association, National Football League, National Hockey League,
ARAMARK, Beer Institute, Anheuser-Busch Companies, Miller Brewing Company,
Coors Brewing Company, ESPN ABC Sports, National Association of
Broadcasters, International Association of Assembly Managers, and the
National Highway Traffic Safety Administration.
For more information on the TEAM Coalition please log on to
www.teamcoalition.org.
Copyright © 2008, MarketWire
Copyright © 2008, NewsBlaze,
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