NEWS

WIRES

OTHER

BANKFIRST and Legend Credit Launch Hello Kitty Debit MasterCard Card

Hello Kitty, the international symbol of fun and friendship, was available in the United States on a debit MasterCard card. Today, BANKFIRST, Legend Credit, a subsidiary of Legend Mobile Inc. and Sanrio, launched the Hello Kitty Debit MasterCard Card.

The Hello Kitty Debit MasterCard enables its users to prepay or store money in a financial account that can be accessed for purchase, bill payment, or ATM cash withdrawals. It provides shoppers a convenient and secure method to access their funds. Parents often find prepaid debit cards a welcome financial convenience to share with adolescents. Plus it helps teach smart money management techniques and financial responsibility.

The Hello Kitty Debit MasterCard is accepted at millions of locations worldwide, and includes optional cash access through the Cirrus ATM network worldwide. The card can be reloaded with additional funds, and if subject to loss, theft or fraud, MasterCard Zero Liability applies.

"With the Hello Kitty Debit MasterCard, loyal fans of this global icon have a new way to connect with Hello Kitty while enjoying the payment flexibility and convenience that comes with a prepaid debit card," said Jeremy Kuiper, Director of Payment Systems, BANKFIRST. We are excited to make this card available to Hello Kitty enthusiasts in the United States.

Cardholders can select from two different designs: a pink card featuring a sophisticated outline of Hello Kitty or an orange and cream design featuring a full graphic of Hello Kitty on her way to the mall. In addition to the two design choices, the card is fully reloadable through bank transfer, retail loading, or payroll deposit.

"We are very excited to offer the millions of Hello Kitty fans in the United States this new debit card. Hello Kitty is loved by fans of all ages, all around the world and now instead of just shopping for Hello Kitty products they can shop with Hello Kitty in their wallet," said Peter Klamka, President of Legend Credit.

The Hello Kitty Debit MasterCard will be promoted in conjunction with a number of events as part of the 30th anniversary of Hello Kitty.

"Fans who have grown up with Hello Kitty will be able to celebrate thirty years of bringing smiles to women of all ages across the globe," said Bruce Giuliano, Vice President of Licensing, Sanrio.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans,'' "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Please refer to the Company's Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports.

The card is no longer available, but here is a great resource for Hello Kitty fans.

See Also