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My Gym Children's Fitness Centers and Sandals Beaches Resorts Join to Promote Fun Family Fitness and Fight Childhood Obesity - Caribbean Style

LOS ANGELES, Sept. 8, 2004 -- My Gym, the country's most renowned children's fitness centers, and Beaches Resorts, the World's Best Family All-Inclusive Resorts, have joined to promote "My Gym Fitness Made Fun - Caribbean Style." It was announced today by Matthew Hendison, My Gym's Executive Vice President, Marketing & Entertainment and Melissa Mango, National Account Manager of Sandals and Beaches Resorts.

In a combined effort to bring families together to promote a healthy active lifestyle, My Gym and Beaches Resorts in Jamaica and Turks & Caicos will be offering family travelers a chance to win a dream family vacation for four during the My Gym Caribbean Family Getaway at Beaches Resorts Sweepstakes. The family-oriented package includes 7 Days / 6 nights to Beaches Resorts in Jamaica, all meals, snacks, drinks, watersports, landsports, taxes, transfers and gratuities.

My Gym Caribbean Family Getaway at Beaches Resorts Sweepstakes will run from August 15 through December 15, 2004 and anyone can enter to win this exciting vacation between August 15 - December 15, 2004 at http://www.my-gym.com/beaches.asp.

Additional My Gym and Beaches promotions to be announced in 2004 include:

My Gym Caribbean Day Events: An open house to learn more about traveling with children, the My Gym fitness experience and video presentation on Beaches Resorts. Special consumer offers for attendees to receive up to $100 off a Beaches Vacation.

Book a Beaches Vacation by December 15, 2004 at a Preferred Beaches Specialist Travel Agency and receive a $50 My Gym Gift Card. * Restrictions apply.

My Gym Special Offers/Caribbean Cash Coupon Book: Reserve a Beaches Vacation at your local participating Preferred Sandals Specialist and receive a Caribbean Cash Coupon book valued at $2,000 in retail offers. My Gym offers to include: 10% off My Gym merchandise, One Free Guest Class and $10 off Lifetime Membership (New Members Only). $5 off full session for existing members.

My Gym's wide variety of physical early learning/pre-gymnastics classes offers children an outlet for fun and fitness in a controlled and safe environment with state-of-the-art facilities and highly qualified professionals. Named one of Entrepreneur Magazine's fastest-growing franchises in 2003, My Gym currently has over 130 locations in the United States and several international locations. For more information about My Gym Fitness Centers visit www.my-gym.com.

Beaches Resorts, created by Sandals Resorts in 1997, is the ultimate family getaway, where parents can get a vacation from their kids and kids get a vacation of their own. Here the best of everything is included in one price - gourmet meals, anytime snacks and premium brand drinks, land and watersports, luxurious accommodations, even tipping. Four locations, on the Caribbean's best beaches in Jamaica and Turks and Caicos include Kids Kamps, signature Xbox Game Oasis video game centers, water theme parks and expert childcare provided by Beaches' own Ultra Nannies. For more information call 1-800-BEACHES or visit www.beaches.com.

CONTACT:  Amy Smith Marketing & PR
          Amy Smith
          (310) 804-7550
          amybsmith@earthlink.net