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eDiets.com(R) Launches Trim Kids(TM) Plan

Childhood Nutrition Experts Partner With Online Diet Leader to Offer Personalized Plan

eDiets.com, Inc. , a leading online diet and healthy living destination, today announced that a personalized online version of Trim Kids, the first scientifically supported and clinically proven weight management plan for parents of overweight children ages 5-17, is exclusively available through the company's award-winning Web site at www.eDiets.com. The launch of the Trim Kids plan marks the 20th personalized online weight management program offered exclusively by eDiets.com.

Originally developed by Melinda Sothern, Ph.D, M.Ed., C.E.P., T. Kristian von Almen, Ph.D and Heidi Schumacher, R.D., L.D.N., C.D.E., and now optimized with online personalization by eDiets.com, the Trim Kids plan addresses the nutritional, physical and emotional essentials for safe and effective child weight management. eDiets.com enables parents to custom-tailor the Trim Kids plan for each child through a convenient and secure online format and to interact with its staff of nutrition, fitness and psychology experts, and other parents of obese and overweight children.

"Overweight conditions during childhood are the most prevalent nutritional problems facing families in the United States," said Dr. Melinda Sothern, co-author of Trim Kids. "Overweight youth are at increased risk of developing numerous health problems, medical and otherwise, including low self-esteem, depression, high cholesterol, high blood pressure, asthma, and Type II Diabetes, among others. With the Trim Kids plan at eDiets.com, parents finally have easy online access to personalized tools for breaking the vicious circle of childhood weight problems and avoiding these serious, yet preventable, conditions."

The Trim Kids plan at eDiets.com helps parents learn how to help their kids practice healthier habits week by week using straightforward and practical techniques that are fun, low-pressure, and proven to be effective with kids over the long term. Parents register their child for the program online after being reminded to consult with their child's pediatrician or family physician before beginning any new weight management or exercise program. During the registration process, the child's Body Mass Index (BMI) is calculated and compared to pediatric growth charts characterized by age and gender to determine the child's risk level. Parents then receive an appropriate weight management plan specific to their child's unique needs that includes a custom-tailored weekly meal plan, recipes and itemized grocery shopping list. A wide array of young child and adolescent health-specific informational and educational resources are also available, in addition to comprehensive community support. The parent will log on to reassess the child's progress each week, and the customized program will be automatically adjusted as needed.

"The authors of Trim Kids, Melinda Sothern, T. Kristian von Almen and Heidi Schumacher, are renowned for their expertise in the field of children's health, and we're gratified to have aligned with them to build this structured online program to improve the dietary health and physical fitness of America's youth," said David Humble, CEO of eDiets.com. "The need for such a resource is clear, considering that, according to the National Center for Health Statistics, approximately 15 percent of children today ages 6 to 19 are overweight and another 15 percent are at risk of becoming overweight. It's also now known that twice as many children are overweight today as compared to two decades ago, and that 80 percent of overweight children and adolescents will become overweight adults."

Humble continued, "We believe that children require a unique and highly customized approach to weight loss and weight management versus that for adults, and children whose parents support their efforts to change lifestyles and behaviors are more likely to lose weight, and maintain a healthy weight and lifestyle over the long term."

The eDiets.com Trim Kids Plan consists of two parts:

Part One: Setting the Stage for Success: The Trim Kids plan at eDiets.com offers parents a three-pronged approach to understanding and combating their child's weight problem through text, real-life stories, quizzes and charts geared to the following focal points:

--  Improved nutritional and eating regimen;
--  Increased daily physical activity; and
--  Gradual behavior modification.
    

Part Two: The Trim Kids plan at eDiets.com: The interactive components of the 12-week program include:

--  Time to Stop and Think:  Sets the tone for the main points of the week
    and provides helpful tips;
--  Time to Get Active:  Details "kid-specific" exercises and activities
    appropriate for their age and weight level;
--  Time to Dine:  Contains essential nutrition know-how, menu plans,
    shopping lists and recipes; and
--  Time to Sum Up:  Helps parents and kids evaluate the week's progress,
    problem-solve setbacks and set goals for the next week.
    

Throughout September 2004, eDiets.com's Learn. Eat. Live! Campaign will address the childhood obesity crisis for the 2004-2005 school year and beyond. Among other notable campaign features is the availability of free expert advice offered to the general public through a live audio Webcast, which will be held on Thursday, September 30, 2004 from 8:00 - 9:30 PM Eastern. This live Webcast will be hosted by Trim Kids co-author Melinda Sothern, Ph.D., and eDiets.com Chief Nutritionist Susan Burke, M.S., R.D., L.D., CDE. Interested participants can register at:

http://www.visualwebcaster.com/event.asp?id=24581.

About eDiets.com

eDiets.com is a premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. As of June 30, 2004, over 1.6 million consumers worldwide have become eDiets.com members since 1997. Throughout 2004, Nielsen//NetRatings ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site, Forbes named eDiets.com "Best of the Web" in the diet and nutrition category and PC Magazine selected eDiets.com for its "Editors' Choice" award.

eDiets.com offers 20 personalized online programs including the Atkins Nutritional Approach(TM), The Zone Perfect Nutrition Plan, The Slim·Fast® Plan, Trim Kids the eDiets.com Alternative to Jenny Craig, and more than a dozen specialized Healthy Living programs for those with special needs, including the "Living With Type 2 Diabetes" plan offered in partnership with Bristol Myers Squibb's ChoiceDM(TM) brand. The revolutionary "eDiets.com|Solutions(SM)" program gives all dieters, regardless of their chosen program with eDiets.com or otherwise, support to help them succeed with exclusive access to its wide range of award-winning expert and peer-based online support services, including Online/Anytime Meetings(SM) that provide on-demand expert guidance and inspiration in a streaming video format.

Dieting is a $30 billion market with established brands such as Jenny Craig®, Weight Watchers® and several regional brands. Founded in 1996, eDiets.com is a public company headquartered in Deerfield Beach, FL. that operates Web sites at www.eDiets.com and www.eFitness.com, and publishes and distributes one of the Internet's leading electronic newsletters with an opt-in circulation base of over 13 million subscribers. eDiets.com also owns eDiets Europe Ltd. ("eDiets Europe") which operates www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany, and www.eDiets.com.es in Spain. eDiets Europe has also entered into an exclusive licensing agreement with Tesco.com, the world's largest online grocer and a wholly owned subsidiary of Tesco plc , to use eDiets.com's personalized diet technology in the United Kingdom and Republic of Ireland.