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VitaCube Launches New "Super Drink"

DENVER, Sept. 7, 2004 -- VitaCube Systems Holdings, Inc. , announced today the release of its new "Super Drink" eForce(r) to the public.

Four-time Cy Young Award-winning pitcher, Randy Johnson, All-Pro running back Mike Alstott, US Women's Soccer Olympic Gold Medal winner Briana Scurry and PGA Tour Professional Brian Gay are just a few of the nearly 350 high-profile athletes who take VitaCube products and drink eForce to improve their performances.

"Pitching in the heat of the summer takes a lot of energy. eForce does a great job of giving my body everything it needs so I can perform my best," says All-Star pitcher, Curt Schilling.

"The technology of the leading sports drink is more than 30 years old. We thought it was time to introduce a product that has less sugar, more electrolytes and two complimentary benefits - energy and antioxidant vitamins. eForce goes beyond performance - it delivers PROformance," said VitaCube CEO, Sandy Greenberg.

Unlike the leading sports drink, which only focuses on hydration, eForce delivers energy before activity, hydration during activity and antioxidants to detoxify the body after activity. Created by Dr. William Wheeler, former staff nutritionist to the President of the United States, eForce is sugar free and is low in carbohydrates so it can be used as an "everyday drink" instead of soda or juice.

About VitaCube

VitaCube Systems Holdings, Inc., is a provider of high quality meal replacement powder and premium nutritional dietary supplements. In April of this year, the Company began selling its products through its wholly-owned direct selling subsidiary, VitaCube Network, Inc. You won't find "The Product of the Pros" on store shelves. It is only available through independent VitaCube Distributors.

Other information concerning the Company, the product line and its network marketing division are described on the Company's website at: (www.v3s.com).

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including prospects for VitaCube's distribution network. Actual results may differ from those discussed in such forward-looking statements. These forward looking statements include risks and uncertainties that include acceptance of the Company's new product, changes in demand for the Company's existing products, changes in the level of operating expenses, changes in general economic conditions that impact consumer behavior and spending, product supply, the availability, amount, and cost of capital for the Company and the Company's use of such capital. More information about factors that potentially could affect the Company's financial results is included in the Company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-KSB for the year ended December 31, 2003, and all subsequent filings.

Certain statements in this release regarding the Company's agreements are in accordance with the guidelines established by the Federal Trade Commission for endorsements in advertising.

The VitaCube logo is available at:

CONTACT:  VitaCube Systems Holdings, Inc.
          Teresa Simoneau
          Director of Public Relations
          (303) 316-8577 x226