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Kewl International Planning Bottled Water Launch in the U.S.

Enhanced Natural Spring Water Product With "Kewl" Brand Will Be Marketed to Sporting Venues and Retail/Grocery Outlets

Kewl International , the hockey based apparel company, announced today that it is in advanced discussions with a Canadian natural spring water company to begin U.S. marketing of its bottled water with an as yet undisclosed KEWL brand name. The focus of the marketing effort will be sports venues, such as sports facilities and arenas, sports clubs and minor/junior leagues, as well as leading convenience and grocery chains throughout the U.S.

According to Kewl International Chairman and CEO Domenic Fanelli, "In recent years there has been explosive growth in the bottled water industry. With this new vitamin and mineral enhanced spring water product, supported by the Kewl brand name, we believe we have a unique opportunity to carve out a profitable niche with athletes and sports fans in a multi-billion dollar product category. This is the second 'non-apparel' product line we have announced, and there will be more in the future, as we aim to capitalize on the Kewl sports connection and brand name with an increasing array of non-apparel products that go beyond the company's hockey origins."

The company said that the Kewl International bottled water focus will be on the U.S. market. Kewl Corporation is testing the market in Canada. "In the weeks ahead we will unveil additional details on this exciting new product as well as our marketing and distribution progress," Mr. Fanelli said.

About Kewl

Developed by professional players and individuals born and bred on the game, KEWL hockey clothing illustrates a specific style, spirit and character synonymous with its international attraction. The popularity and growth of hockey across North America and around the world, makes KEWL a distinct and refreshing addition to a hockey fan's desire to own more of the game.

The future of KEWL will mean the expansion of its hockey roots into other sports and apparel segments. As this highly successful brand name gains popularity, it lends itself to the crossover into these areas.

KEWL products are sold in over 425 stores across Canada, including the following retail sports chains: National Sports, Sport Chek, River City Sports, Sport Mart, Sport Experts, Play It Again Sports, Jersey City, Cap Connection, Players Bench and Source for Sports. KEWL products and the new Kewl NHLPA collections are also endorsed by some of the biggest names in professional hockey, including Shayne Corson, Darcy Tucker, Ryan Smyth, Travis Green, Bryan Marchment and many more.

About Kewl International

Kewl International is a U.S. non reporting company recently named the sole marketer and distributor of Kewl sports apparel in the U.S. Kewl Corporation and Kewl International have announced that they are in merger discussions. Additional information about Kewl International is now available on its website: www.kewlsports.com.

Forward-Looking Statements

The management of the company, who take full responsibility for its content, prepared this press release. Statements in this news release concerning the company's business outlook or future economic performance, anticipated profitability, revenues, expenses, or other financial items; and statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties and factors include, but are not limited to, future capital needs, changes and delays in product development plans and schedules, customer acceptance of new products, changes in pricing or other actions by competitors, and general economic conditions.

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