MidAmerica Lists Announces Technology Data Selects To National Business And Consumer Databases

MidAmerica Lists has recently enhanced its National Business and Consumer databases of names, phone numbers, addresses, and other important contact information for marketing and sales endeavors across the country.

The enhancements allow MidAmerica's databases to be broken down by a larger number of criteria than ever before. Business enhancements target Internet activity, number of phone lines used, and the dollar amount of monthly long distance usage. Consumer households can be segmented by wireless activity, Internet and cable TV usage, as well as monthly long distance dollars spent.

The database, which is updated every 30 days, includes approximately 14 million US businesses and over 112 million consumer households.

"We are excited to deliver these high quality selections to the Direct Mail, Telemarketing, Database Marketing and End User marketplaces," said MidAmerica Lists President and Owner Bob Campbell. "Companies recognize that in order to create ROI in today's marketplace, you must focus on those prospects that have a need for your product or service. Our latest enhancements make it easy for us to pinpoint a desired high-tech demographic for our clients with high accuracy."

MidAmerica guarantees its business database deliverability at 95%, whether mailed first class or presorted standard. The consumer database carries a guarantee of 93% deliverability.

MidAmerica Lists information can be purchased as a stand-alone database for mailing or telemarketing campaigns or it can be appended to a clients existing customer or prospect database. This list enhancement process increases the value of in-house data and allows for cross selling and up selling, which creates further ROI opportunities.

About MidAmerica Lists
MidAmerica Lists is a 14-year-old, full-service list brokerage with proprietary demographic products in the Internet and Telecommunications marketplaces. The company is in full compliance with all existing federal "Do Not Call" and "Do Not Mail" programs.

The company's business database is rented out and used for various B-to-B offers, including telecommunications or Internet offerings, office supplies and machines, business insurance, computer equipment, training and software upgrades, businesses line of credit offerings and membership clubs. Consumer data is commonly used for marketing telecommunications and Internet products and services, consumer electronics, membership clubs and upscale catalogs.

Additional information, as well as a free quote or universe counts, is available by contacting Bob Campbell at 1-800-747-5900, or by e-mail at Bob@MaLists.com. More information is available at http://www.MaLists.com.

     
   President/Owner
   MidAmerica Lists Inc.
   Cedar Rapids,    IA,    USA
   1-319-365-8345 (phone)
   1-319-365-3666 (fax)
   Bob@malists.com
   www.malists.com