Wil Reynolds Named Executive Director of PhillyBlog.com

Kronstain Resigns Post; Remains on Board of Directors

PhillyBlog.com announced today that Philadelphia entrepreneur and co-founder of PhillyBlog.com Wil Reynolds has been named Executive Director of the Philadelphia-based non-profit.

"I'm excited," Reynolds said. "I think PhillyBlog has a great future here in Philadelphia, I think we've built a great product so far and I look forward to being the one to take it to the next level."

Reynolds, 27, is a partner in the Philadelphia-based online marketing and design firm Seer Interactive http://www.thinkseer.com)">. Prior to his work with Seer, he was a web marketing consultant with a Fortune 500 company.

"I think it's impossible for a community of this size not to have an impact on our culture," Reynolds said. "With more than 1,500 members able to converse 24 hours a day online, we know PhillyBlog is having an impact and we know what that impact is -- but we also know we have a lot of work to do."

Outgoing Executive Director and co-founder Jennifer Kronstain said Reynolds brings a deep understanding of the online realm to the post.

"Wil and I were true partners in the effort, and though we assigned titles to our roles, there really was not a hierarchy of any sort," Kronstain said. "He's a natural at what he does."

Kronstain will remain as Chairman of the non-profit's Board of Directors and will spearhead the organization's grant-seeking efforts and national outreach.

"One of the keys to being successful in business is knowing when to step aside," said Kronstain following the announcement. "This is the right time for me to do so.

"Since founding the board in 2002, we've attracted well over 1,500 members and achieved fiscal solvency. I consider it to be a success," Kronstain said. "New leadership in young organizations is healthy, and I know Wil will do all the right things."

Reynolds' appointment will be official Sept. 1, 2004.

About PhillyBlog.com

Founded in Nov. 2002, PhillyBlog.com is a non-profit moderated online discussion. A large group forum area provides an arena for public debate, while personal weblog space allows individuals to lead their own daily conversations. Members foster honest and active discussion about Philadelphia, exchanging information with people worldwide about the city on subjects like housing, tourism, networking, entertainment and job opportunities. Posting and participation is free to all.

   _   _