Société Générale Increases Online Conversion Rates by 30%, Renews Contract With Kefta

Leading Retail Bank Enjoys Tremendous Success Optimizing Online Customer Interactions

Kefta Inc. http://www.kefta.com)">, a top provider of customer interactions solutions, announced today that Société Générale, the euro-zone's fifth largest bank, has renewed its ongoing contract with Kefta, owing to the tremendous results they have experienced.

Kefta's powerful combination of technology and world-class services has enabled Société Générale to successfully boost its online application rates by 30% in the past year. By tailoring customer interactions online, Kefta could: efficiently personalize the user experience, re-engage prospects that weren't completing online applications, cross-sell existing customers, and provide the offline team relevant leads.

"We renewed our contract with Kefta because they allowed us to increase our online revenues by such a substantial margin, as well as cut our servicing costs and dramatically boost the ROI of our online channel. When it comes to providing relevant, powerful customer interactions, Kefta has offered us a truly unique technology solution, as well as an invaluable expertise," said Olivier Chedeville, Vice President of Market Research and Development at Société Générale.

"As a cutting-edge provider of direct marketing and behavioral targeting solutions, Kefta is exceptionally positioned to address the needs of financial institutions," said Philippe Suchet, CEO of Kefta, Inc. "Renewing this contract with Société Générale, known worldwide for its outstanding customer service and online channel, shows a tremendous mark of confidence in our company and its technology."

About Société Générale

Société Générale is one of the largest financial services group in the euro-zone. The Group employs 88,000 people worldwide in three key businesses: Retail Banking and Financial Services, Asset Management and Private Banking, and Corporate and Investment Banking. It manages EUR 300 billion in assets and services more than 15 million retail customers worldwide.

About Kefta

Kefta Inc. http://www.kefta.com)"> is a leading provider of customer interactions solutions, including market leaders such as General Motors, Verizon, and Roxio. Combining the best of direct marketing and behavioral targeting, Kefta's solutions allow corporations to intelligently tailor their customer interactions and maximize the ROI of their online channel. Kefta's combination of expertise and technology enables corporations to develop one-to-one interactions with their prospects and customers by providing the appropriate message at the optimal time through the most suitable channel (website, ad banners, emails, etc.).

   _   _