Welch's & SoftCoin Team at AD:TECH 2004 to Tout Welch's Road to Rewards Program

Brand Relationship Management Themes Central to Development & Success of Program

SoftCoin announced today that they will be joined by Welch's to present at the Ad:Tech 2004 Conference in Chicago, discussing the success of the Welch's Road to Rewards Program and the importance of Brand Relationship Management practices in ongoing consumer marketing initiatives.

SoftCoin is currently powering the Welch's Road to Rewards program, a 13-month initiative aimed at increasing sales of Welch's Jams, Jellies, and Spreads products and rewarding their most loyal customers. Consumers purchasing specially marked packages of Welch's Jams, Jellies, and Spreads receive a secret code via an on-pack sticker good for an entry into the Welch's Road to Rewards Sweepstakes to win a Minivan (awarded 4/1), a Kitchen Makeover (awarded 7/1) or a $25,000 US Savings Bond (to be awarded approx. 2/1/05). Additionally, each code gives consumers a chance to win valuable quick-win prizes -- for the period from 7/1/04-1/31/05 these include an IBM Thinkpad, a Kasey the Kinderbot Learning System, or a High Sierra Kids backpack. Plus, all consumers receive valuable discounts at select online retailers. To date, over 95,000 unique consumers have activated more than 125,000 purchase verification codes. The program runs through January 2005. To access the Welch's Road to Rewards program, visit http://www.welchsrewards.com.

"Central to our goals for 2004 was developing effective methods to promote consumer loyalty and tie this back to real purchases," said Sean Harrington, Product Marketing Manager for Welch's Jams and Jellies. "The program we developed using SoftCoin's BrandConnect(TM) platform has allowed us to pursue these goals, all the while giving us increased visibility into the ongoing performance of the program."

"SoftCoin has long believed in the power of the Internet to help brands drive meaningful relationships with their most important consumers. We are now seeing the widespread adoption of these brand relationship management practices by leading companies, and the Welch's program is a perfect example of the success that they can achieve," said Armen Najarian, Director of Product Management at SoftCoin. "We are very excited to be able to present these findings at Ad:Tech and that Welch's is joining us."

SoftCoin's Armen Najarian and Welch's Sean Harrington will present "Welch's Jams & Jellies -- Driving Loyalty through Purchase Continuity" on July 13 at 2:00 p.m. in the Michigan Room of the Sheraton Chicago at Ad:Tech 2004. For more information about the Ad:Tech 2004 Conference go to http://www.ad-tech.com.

About Welch's

Welch's is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's Web site can be found at www.welchs.com.

About SoftCoin

SoftCoin®, Inc. is the leading provider of Brand Relationship Management (BRM) solutions for consumer packaged goods and other consumer-focused industries. SoftCoin's BrandConnect(TM) technology platform and professional service solutions enable brands to grow profitable share and volume quickly and efficiently by driving offline purchases, building brand loyalty, enhancing brand equity and delivering actionable consumer insights. SoftCoin technology has powered promotions for multiple brands at major Fortune 500 companies including Nestlé, Inc., Welch's, and Frito-Lay Corporation, among others. SoftCoin partners include leading online retailers and premier marketing services companies. SoftCoin is a venture-backed, privately held company, with headquarters in the San Francisco Bay Area, and offices in Chicago, Cincinnati, Dallas, Omaha, and Stamford. For more information visit www.softcoin.com.

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