Advertising.com Adds Industry Veteran Robert Formentin to Management Team

Advertising.com™, Inc., a leading provider of results-based interactive marketing services, today announced the appointment of Robert Formentin to the position of Vice President of Advertiser Services. In this capacity, Formentin will be charged with the responsibilities of overseeing the company's regional sales offices and sales support functions. He will be based in Advertising.com's New York office and will report directly to Jeremy Helfand, Senior Vice President, General Manager of Advertiser Services.

Helfand said, "Robert brings 20 years of successful sales experience to Advertising.com. His impressive track record includes building sales organizations for three companies, establishing international sales operations in five European countries, and creating revolutionary advertising products. I believe his past sales management success, extensive time in our industry, and strong work ethic will add great value to our division, our company, and our business partners."

An early entrant in online advertising, Formentin brings substantial knowledge and insight into emerging technology industries, the international arena, and direct response and targeted marketing-driven Web properties from companies such as CMP's InteractiveWeek, Yahoo!'s InternetLife, InfoSeek, Phase2Media, and 24/7 Media.

About Advertising.com™, Inc.

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. On June 24, 2004, Advertising.com announced that it has agreed to be acquired by America Online, Inc. For more information, visit www.advertising.com or call 410.244.1370.

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