East German Cola Conquers New York!

(ots) This week the first ad campaign for an East German cola in the USA starts in New York. In the homeland of cola, Lichtenauer, the largest East German beverage company, wants to conquer the hearts of the Americans with Score Cola.

East Germans take on Coca-Cola and Pepsi with half the sugar. Score Cola is even faster than Coke and Pepsi, who are also coming out with a mid-calorie cola. Score Cola is already successful in the East German market. It has only half the sugar as normal cola and fewer calories than regular soft drinks.

We, Fritzsch & Mackat, are an East German advertising agency and have developed the advertising campaign for Score Cola. We are considered the "Experts on the East"; in 1993 we created the Club Cola campaign ("Yipee, I'm still alive!"), which initiated the "Ostalgia" wave (nostalgia for the east), and since then we have handled almost all the East German brands.

From 26-30 June 2004 Alexander Mackat, CEO Fritzsch & Mackat will be in New York. You can reach Alexander Mackat at: +49-171-487-0005 or by e-mail at: mackat@fritzsch-mackat.de

ots Original Text Service: Fritzsch Mackat

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