Content Tops List of Blogging Questions, According to WordBiz Survey

14% Expressed Concerns Over Business Blog Content: What to Write About & How Often

When award-winning WordBiz Report asked marketers what their single most important question about blogging was, 14% expressed concerns over content. Nearly 9% were unsure of what to write about, while 5% wondered how often to update their blogs to keep the content "fresh." More than 11% asked how they could use blogs to boost profits and 3.5% wondered what the best software application for blogging was. 4% wanted to know what the heck a blog is.

Among the other diverse questions:

--  "Are business blogs worth all the hype they're getting?"
--  "Why do search engines link to blogs so often?"
--  "How can you effectively blog for business while keeping the 'bad' stuff
    from being posted?"
    

Blogs, or Weblogs, represent the latest trend in online content management. Blogs enable those responsible for a Web site to easily publish and syndicate fresh, new content via an easy-to-use Web interface. The content can either be viewed on a Web page (i.e. the blog itself) or on a subscriber's desktop via newsreading (i.e. RSS) software.

As reported last week, the same survey discovered that 69% of marketers believe blogging is more than just a fad. Other questions revealed that 44.7% thought the word "blog" was descriptive, while 33% feel it is just silly. 22.3% said the term is ugly.

In an effort to educate marketing professionals and business owners about the usefulness of blogging as a business tool, Debbie Weil, Publisher of WordBiz Report, is offering a an audio & Web conference: "How to Drive Sales with Blogging and E-newsletters." The 90-minute live event is July 1, 2004, at 1:00pm ET. For more information and to purchase tickets, visit http://www.TheUncoolBloggingSeminar.com.

Published weekly for both corporate marketing executives and small business owners, WordBiz Report www.wordbiz.com)"> offers tips, case studies and interviews on effective Internet copy and content. Publisher Debbie Weil is a former reporter and editor. WordBiz Report has won 2 Gold Awards from The Newsletter on Newsletters and is read by subscribers in over 80 countries. Subscribe free at www.wordbiz.com/signup.html and download immediately a mini "Guide to Killer Online Copywriting" (value $10). Reach Debbie at dweil@wordbiz.com or (202) 364-5705.

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