The Changing Face of Marketing

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Marketing has changed drastically over the years. The number one reason has been the changes in how we consume our news, media, and how we socialize. While television and newspapers were how we learned about sales and the latest trends, now we rely on what we see on the internet.

Here are just a few innovative ways marketers are gaining traction and completing sales.

Accelerating the Sales

One of the biggest issues any e-commerce site faces is the uncompleted sale. They get the consumer into “the door” and then lose them somewhere in the process of selecting items and getting them into the cart. Predictive search solutions assist an e-commerce site in making predictions about the consumer that leads them into sales faster and with less clutter. Increasing the ease of shopping turns into more sales, larger sales, and a higher rate of returning customers.

Smart Speakers

While Amazon Echo and Google Home duke it out over who is the best smart speaker, they are really a cutting-edge tool in marketing to the homeowner without ever creating an ad.

For those of us who are older, they both work much like what we used to see on the Jetson’s cartoon. You ask the machine questions and it responds. Kind of like Siri, but not exactly on your phone. If you wish to order an Uber, you can ask it to do it for you. If you want restaurant recommendations, you simply ask and it responds with recommendations catered to your area.

Want to turn up the heat or turn on the air conditioning? Ask the smart speaker!

Marketers can check to see how a homeowner is using the speaker to market strictly to that individual, making everything more intimate and personalized. For maximum results, both speakers will request access to sync to accounts and apps that are already on your phone. This will also allow them to see how you use your phone to make marketing to you even easier.

Social Media Gold

Social media campaigns are the gold medal in the marketing Olympics! If there is any way to garner company recognition, it’s by utilizing hashtags and starting the social media campaign. Why use it? Because people love to feel like they are personally involved with businesses that they purchase from. It also runs in real time and has instantaneous results.

It’s not easy to get a campaign going and be successful, there are some things to consider. You must know what your business goals are for the specific campaign. You must know which platforms you will use. Twitter, Facebook, and Instagram are currently the top contenders since hashtag usage is highest on those platforms.

You must engage with people you want to participate. Without engagement, your campaign won’t go very far!

Marketing is an age-old way to share your business and all that is amazing about your business. While traditional marketing hasn’t gone away, it has surely changed. When it comes to your own business, you must navigate what works and what doesn’t.

What works for you won’t work for everyone else. That’s the biggest reason why people don’t go viral in the same ways!

Think outside the box and try to find that thing that others are not using to propel yourself further. It is when we stop confining ourselves to the traditional that we are able to break molds and accelerate the business even further.

marketing strategy the and the changing face of marketing.

Anne Lawson is a British writer who keeps her eye on business and trending issues that affect us all. She loves to delve into the real story and give us interesting tidbits we might otherwise miss.