6 Reasons Blogger Outreach is Important

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If your business exists online, you’re likely engaged in blogging. After all, successful SEO and content marketing depends on a large volume of content published frequently, and blogs are an excellent way to achieve that goal. However, in order to see real results, your content marketing efforts must go beyond the blog. This is where blogger outreach comes into play. Here are six important reasons you should include blogger outreach as an integral part of your marketing plan.

Create Additional Content

Perhaps the most beneficial aspect of blogger outreach is obtaining additional content that points to your site. Even if you’re guest posting and curating content constantly, one person or small team can only write so much. When you have multiple bloggers who have already built authority elsewhere writing blog posts that link to your site, you multiply the amount of content working for you. The benefits of that additional content can be immense. If you’re concerned about being able to find bloggers to write for you, consider blogger outreach agencies like MagFellow.com. These agencies have large teams of bloggers ready to link back to clients’ sites, which can be powerful in building your brand.

Backlinks to Your Site

Backlinks are the primary reason many engage in blogger outreach. However, it’s worth mentioning the number of high-quality backlinks you’ll receive to your website when you engage in blogger outreach is a critical benefit of the outreach itself. Google cares a great deal about the number of quality links pointing to any given site, and blogger outreach helps you organically grow those links in a short amount of time.

Brand Awareness

Raising your brand profile is critical if you want to grow your business and experience success. However, getting your business off the ground can be challenging if you don’t have a network to leverage. Blogger outreach is a great way to get many authoritative blogs talking about your brand in a relatively short amount of time. This helps increase your brand awareness, which can lead to rapid boosts in both profitability and business growth.

Influencers Meet Advocates

Social media influencers and brand advocates are two of the most important champions of any brand. However, it can be difficult to obtain brand advocates with authority. It can be even more challenging to find people who are willing to use their social media influence to help your brand. Blogger outreach accomplishes both of those goals in one stroke. Not only will you have highly trusted bloggers advocating for your brand, but those bloggers may use social media to promote their own content. In this way, you’ve gained a virtual team of brand advocates and social media influencers doing double duty for your business and brand, one blog post at a time.

Suitable for Most Budgets

Finding blogs in your niche and pitching to them in hopes of winning their advocacy can take a lot of time if you’re doing it on your own. The plus side to this approach is that it’s cost effective. Reaching out to bloggers can help you grow your brand exponentially with little to no money. Couple that with the SEO and content marketing campaigns you’re likely running already and you’ll be able to see surprising results, even if you have a small budget to work with.

Word of Mouth Marketing Works

It’s common to hear people talk about the technical side of SEO, the authoritative link-building that blogger outreach can provide, and other similar topics. These are all valid, but there’s one benefit that isn’t discussed enough. What blogger outreach boils down to is word of mouth marketing. It’s positioning your brand in front of bloggers whose audience will start talking about what you have to offer, and that’s why it’s so powerful.

In short, blogger outreach gets your brand in front of multiple audiences on authoritative sites with engaged, trusting readerships. Leveraging that trust can help you grow your brand and business exponentially in a much shorter amount of time than it would take if you tried to do it with just your own content marketing efforts.

Melissa Thompson writes about a wide range of topics, always revealing interesting things we didn’t know before. She is a freelance producer for USA Today, and a contributor at Technorati. She lives in Utah with her 2 kids and husband. Melissa Thompson can be reached via LinkedIn or Twitter @melthompson88. Please follow and friend her on either site.