Simple Tips To Make Your Site ‘Shine’ in Google

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Why Your Site Doesn’t Show Up In Google?

Have you wondered why your website or blog is not showing up on Google?

Every business owner, news media organization, professional services or online business site expects to land on the front page of Google and on the front pages of other search engines. As a social media marketing specialist, research specialist, marketing writer and internet specialist, I often hear from business owners eager to market their businesses and services online say something like this: “my website is not showing up on Google.”

Why is this happening, they want to know? Or in a frustrated tone, they may say: “Why doesn’t my company name show up as the number# one result when I or my employees, google my company’s name?”

Consider this concern from a mortgage broker who said, “When I google mortgage broker (my) company doesn’t show up on the first page. Why not?”

Concerns about business sites or blogs not showing up highly ranked among competitors on search engines like Google is understandable but here is the simplest way to explain what may be going down: If an entrepreneur, blogger, a company, or anyone with a site cannot find their website in a Google search, then your website may not have been properly indexed by Google. Which means a site may have suffered at the hands of Google’s strict criteria requiring that a site’s webmaster must carry out due diligence to get the blessings of Google’s page rank.

So first let’s discuss how Google indexes websites.

Google has a “search engine spider” called “Googlebot” that “crawls” the web looking for websites. In other words, this means Google has a bot that runs proprietary software that searches the web for websites and blogs to rank them in an index of “order of importance.”

For example, if “Googlebot” already picked up your site, Google will list it on “search results pages” … like this:

start keyword

If you want to rank high for search terms related to your industry, services or niche, you or your hired webmaster must do some serious Search Engine Optimization(SEO) to get in the race to outrank competitors. A major misconception that people have is they think they can build a single page site with a few paragraphs of content and expect to show up immediately on search results pages.(Read 7 Ways to Increase Your Rankings: at www.quicksprout.com ).

Keep in mind: if you expect to rank highly or even number#1 for a specific search term, you have to decipher which terms you want. For example, expect to see a different result for each of the following search terms: “texas barbeque joints,” “barbeque joints,” “barbeque joints in Houston” including “barbeque joints in texas.” All these terms may look similar and a person may think the results should be the same.

But they are not. And there’s a difference between “criminal lawyers” and “criminal attorneys.” Most searches will return, practically every time, a noticeable difference in results with the slightest word or letter change.

Consideration should always be given to the fact that if you had a website or blog online for a period of time and still cannot find it, there could be a technical problem.

To diagnose your website for technical problems, go to www.google.com, and type in your website:(Sample www.XYZ.com).

Assuming that you or your webmaster run this kind of search to determine if your website has been indexed in Google, and the results return zero links, this is how you”ll know that Google has not indexed your site.

Jim Lodice, an author and host of www.socialmediaexaminer.com, writes, “One of the best ways to gain a top spot is by blogging. If a company doesn’t have an in-house blogger, hire one to blog about the company’s products and services and keep readers updated on what a company has in the works. This is a major asset to drive traffic.”

Author Lodice explains that, “Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.”

Another strategic way to increase a website’s page rank according to Raubi-Perilli, is to learn how to, “Optimize content for Google’s in-depth article results. Read this google link for more information.

increasing page ranking

Example Here:

Efforts to score Google’s high page rank or from any other search engine is to utilize every marketing tool available to have your site or blog show up among the top 20 or maybe 40 listed sites, i.e., which falls within the first two to four pages of results. Most marketers will explain that the first two or three landing pages usually pull in the majority of the “clicks” from people searching search engines.

Remember this: each time someone searches for a word, multiple words or phrases in Google, your site or blog competes with “hundreds of thousands” or perhaps millions of other pages.

Thoroughly understanding a Google search is necessary for a searcher to find the information they need and also it’s necessary for marketers to optimize a site for specific word phrases often used by consumers.

I did research by entering the word “lawyer” into Google’s search bar and there were over 200 million results: (Example From Google: About218,000,000 results (0.37 seconds).

But when I type in “divorce lawyer in Texas”, the results are much less, with almost three million results. (Example From Google: About 2,690,000 results (0.40 seconds)

Nathaniel Richman, founder of Nrichmedia.com, provides another “search result” example. Richman says, “Let’s call him George, who has a site selling Okanagan-grown Fuji Apple Trees, and George cannot understand why his site not showing up.”

“When George Google Searched the word ‘trees,’ his site doesn’t show up in the results.” Richman explains in his article that “Google tells me there are close to 36 million results found.” Based on these staggering numbers, Richman quipped, “George would have better luck buying a 6-49 ticket than having his site come up among that sort of competition.”

Using the phrase “Apple Trees” Richman discovered the number of Google results decreased significantly to 8.5 million results found, which cut 75% of websites and blogs competing for the “Trees” keyword.

The numbers get better when Richman’s experiment showed that after searching for “Fuji Apple Trees” that the results decrease to approximately 130,000, and when a Google search was done for “Okanagan Fuji Apple Trees” (the exact name for George’s apple business), this particular search eliminated the number of results to 332 – which wipes out another 99.7 of competitors.

The final analysis according to Richman is this: “Your website doesn’t have a snowball’s chance in Tahiti of being ranked highly by search engines when someone uses a very general, single word term like trees.”

There is much to say in regard to giving instructions on how to increase the page rank of a website or blog. (SEO) Search Engine Optimization is key to having a successful website, and SEO technique don’t happen overnight.

Think about this: are you using the right keywords in your copy? Are you using a combination of words and phrases that people may use to find your site? SEO is a mechanism involving constant testing, evaluation and selected testing of a site, including its function. It takes time. It can be hard work.

Overall, it is worth it once tons of relevant traffic finds your products, brands, and services. If you need more valuable information similar to what you read in this lengthy article to help put your online business in a competitive mode to reap success just drop an email to: Communicationspecialists@aol.com

Helpful Tips: 10 Video SEO Tips That Can Truly Impact Your Rankings: searchenginewatch.com

How Google Search Works – Webmaster Tools Help: support.google.com

As an analyst and researcher for the PI industry and a business consultant, Clarence Walker is a veteran writer, crime reporter and investigative journalist. He began his writing career with New York-based True Crime Magazines in Houston Texas in 1983, publishing more than 300 feature stories. He wrote for the Houston Chronicle (This Week Neighborhood News and Op-Eds) including freelancing for Houston Forward Times.

Working as a paralegal for a reputable law firm, he wrote for National Law Journal, a publication devoted to legal issues and major court decisions. As a journalist writing for internet publishers, Walker’s work can be found at American Mafia.com, Gangster Inc., Drug War Chronicle, Drug War101 and Alternet.

Six of Walker’s crime articles were re-published into a paperback series published by Pinnacle Books. One book titled: Crimes Of The Rich And Famous, edited by Rose Mandelsburg, garnered considerable favorable ratings. Gale Publisher also re-published a story into its paperback series that he wrote about the Mob: Is the Mafia Still a Force in America?

Meanwhile this dedicated journalist wrote criminal justice issues and crime pieces for John Walsh’s America’s Most Wanted Crime Magazine, a companion to Walsh blockbuster AMW show. If not working PI cases and providing business intelligence to business owners, Walker operates a writing service for clients, then serves as a crime historian guest for the Houston-based Channel 11TV show called the “Cold Case Murder Series” hosted by reporter Jeff McShan.

At NewsBlaze, Clarence Walker expands his writing abilities to include politics, human interest and world events.

Clarence Walker can be reached at: newswriter74@yahoo.com