The Father of Guerrilla Marketing, Jay Conrad Levinson is so good at training business people to grow their businesses using his revolutionary Guerrilla Marketing, that once entrepreneurs learn from him, they become guerilla marketers forever.
Levinson was on the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Morris the Cat, Tony the Tiger, The Jolly Green Giant, Charlie The Tuna, Mr. Clean, the Lonely Maytag Repairman, the Sears Diehard Battery, Allstate’s Good Hands and United’s Friendly Skies.
Guerrilla Marketing is revolutionizing the whole idea of marketing throughout the world. A blend of practical theory and hands-on exercises, Levinson trains entrepreneurs to clearly understand guerrilla marketing, and provides the tools to put it into action.
The really amazing thing is that once the method is understood, the cost of the tools is zero.
Levinson delves into the specific changes companies are making to see record breaking profits again using guerrilla marketing – then shows how you can do the same thing.
Internet marketing ‘gurus’ are fond of saying they have “The Secret” needed to succeed. When Levinson says it, he really means it. There have always been secrets to guerrilla marketing, with new ones discovered each year.
Levinson arms entrepreneurs with a real-life guerrilla marketing strategy for their own business, with a guerrilla marketing calendar to put into practice immediately. He explodes the myths of marketing and also shows how to apply guerrilla marketing to the process of branding, using stories for illustration.
Learning guerrilla marketing from the man who created it, the Father of Guerrilla Marketing, gives new life to the old notion that Father knows best.