Hello there! Do you want a cost effective way to grow your business? Four simple words come to mind: Word of Mouth Marketing. Allow your customers to spread the word for you! Sshhhh … Keep this between you and me.
Here are 7 Ways to Grow your Business using Word of Mouth Marketing:
1. Leverage Social Media
Social media allows you to gauge the pulse of your consumer base. It’s important to encourage your customers to follow you on Twitter, and like your company on Facebook. Keep in mind, one day you’re the talk of the twittersphere and the next you’re trying to figure out why your Facebook likes have diminished. So listen carefully! Establishing a presence on these social media platforms will undoubtedly get people talking about your services.
2. Excellent Customer Service
As cliche as it sounds; your business should revolve around debonair customer satisfaction. Don’t underestimate just how chatty customers can be when they’ve received top notch customer care. And today, that chatter can be heard around the world! Remember step one?
3. Provide Incentives
Most customers want to know, “what’s in it for me?” Offering discounts or branded trinkets are a great way to gain exposure. The key is to find a cost effective trinket that is likely to be used by your client and passed on to friends in the future. If you give back to your customers, they’ll surely return the favor!
4. Maintain a Polished Website
Image is everything! Your company must establish its residence in cyber space. Taking the time to develop a great website will provide you with a virtual storefront for customers to browse. People like to buy, they don’t like to be sold; so let your website sell for you, and customers will surely spread the word about how great your company is!
5. Don’t be afraid to ask
If you’ve taken the time to provide a solid product, along with excellent service, then you’ve won yourself a satisfied consumer. Now simply place a referral inquiry. It may sound overly simplified, but ask and you shall receive!
Providing surveys to customers is a great way to find out what your clients like, love, or hate about your company. Create your own survey, or use one of the many forms available online. Customers want to feel like their opinion matters, so allow them to express themselves, and then go fishing for that referral!
7. Set Goals
Now it’s time to take action! Holding your company accountable is the final piece of the word of mouth marketing puzzle. How many referrals would you like to generate weekly, monthly, and quarterly? This will help determine if you’re implementing your strategies effectively.
Remember, it doesn’t take millions to grow your business. Once you’ve mastered the art of Word of Mouth Marketing, your customers will be spreading the word in no time!